A successful, innovative sandwich entrepreneur and industry specialist
Jesper was one of the first to recognize the UK sandwich market opportunity founding Toft Foods in 1986 and growing it to become one of the largest and most successful independent sandwich manufacturers and chilled distributors in the UK. Toft Foods was recognized as a “Hyper-growth 100 Company” and acknowledged as an industry leader in innovation. He developed the award winning “Options” brand, achieving sales of £20M RSV alongside their considerable private label business, servicing many of the leading UK supermarket and food service groups.
He ultimately sold his company to Uniq PLC and joined their board for a while as European Development Director for their pan-European sandwich business. Since then he has been active as a ‘hands on’ angel investor and strategic consultant in various international industry projects including building a chain of 20 sandwich shops in Bucharest, Romania.
A past vice-chairman and founder member of the British Sandwich Association, he has twice been awarded “Sandwich Manufacturer of the Year” as well as “International Manufacture of the Year “and “Marketer of the Year.”
He now partners the BSA in 2 companies; Sandwich International Ltd - providing a broad range of business consultancy and support and also Fast Train Ltd -providing BSA accredited food handling training for the industry.
With his background in Marketing, Manufacturing and Retail, Jesper has considerable experience of ‘hands on’ Strategic Business Development in both big and small business environments. He has lead management teams from start-up to final sale and is well placed to offer an extraordinary breadth of sandwich and “food to go” advice and innovative support for all within the industry.
Jesper is also backed by a team of professionals from within the industry and his former business who have specialist experience in all business disciplines.
He also has the backing and support of the British Sandwich Association